3 Reasons for an Alternate Website Marketplace
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This results in a one size fits all environment despite the disparity of market participants and types of web properties being sold. In a single open marketplace with thousands of listings, a large amount of noise is created, making it difficult for potential buyers to separate the real from the unreal, the garbage from the "diamond in the rough". Sorting out marketplace offerings will likely lead to ANOTHER online cottage industry of professionals servicing potential buyers as middleman in the market. ROI diminishes, with the potential to stifle growth in the market.
Online marketplaces are becoming the meeting place for entrepreneurs. Traditionally, the more platforms offering direct exchange between buyers and sellers the better results for all market participants and the market overall.
Jon Berman
Founder of venforo.com
Three reasons…
for an alternate marketplace for buying and selling online businesses and websites.
1) One Size Doesn't Fit All
Currently, direct sales of websites are dominated by one auction marketplace. Even though the market it serves and the marketplace itself may be evolving and improving, a single company still controls the majority of activity in this space.This results in a one size fits all environment despite the disparity of market participants and types of web properties being sold. In a single open marketplace with thousands of listings, a large amount of noise is created, making it difficult for potential buyers to separate the real from the unreal, the garbage from the "diamond in the rough". Sorting out marketplace offerings will likely lead to ANOTHER online cottage industry of professionals servicing potential buyers as middleman in the market. ROI diminishes, with the potential to stifle growth in the market.
2) Additional Marketplaces = A Growing Market
To strengthen this nascent industry, there is a need to provide additional and differentiated marketplaces for buying and selling online businesses. An additional marketplace or two normally results in an expanding market. More professionally developed auction platforms result in more participants becoming aware of the opportunity of buying and selling online businesses. The pie gets bigger, not just sliced up. Imagine Microsoft without Apple and vice versa in the early years of personal computing. More market participants with a wider range of valuations, industries and business types leads to more activity and better potential outcomes from auctions.3) For Business Brokers, Bigger is Better
Business brokers provide an important role in the buying and selling of online businesses and websites. But like travel agents, as online platforms make it easier for buyers and sellers to interact directly, brokers will focus on larger, more complex and more lucrative deals.Online marketplaces are becoming the meeting place for entrepreneurs. Traditionally, the more platforms offering direct exchange between buyers and sellers the better results for all market participants and the market overall.
Don't you think it is time for an alternate marketplace in this growing industry?
Jon Berman
Founder of venforo.com